FOMO Showcases at BETA International

FOMO Showcases at BETA International

It’s been a whole week since we opened the doors to our very first trade stand at BETA International. For those of you who are unfamiliar with the event, BETA is a world-class exhibition which takes up three of the huge halls in the iconic Birmingham NEC and welcomes the best and the brightest minds in the equestrian and country sectors to showcase their brand new products and innovations. 

We had a busy three days discussing the unique selling points of our brand new FAZE Body Protector with the press as well as plenty of potential stockists, each proving enthusiastic about the comfort and safety elements of the product and were very excited about our impending launch. We also had the huge honour of being chosen to meet with Her Royal Highness The Princess Royal to tell her all about our company and the work we have done to innovate equestrian safety. 

It was incredible to be surrounded by so many amazing businesses, so here are a few of our favourite innovative products and companies:

DVR Equestrian 

DVR Equestrian is an equestrian sportswear brand creating sustainable garments manufactured from recycled and organic materials. Their garments feel luxurious and have been designed with the practicality of everyday life at the stables in mind, including a Style Vis collection to help riders stay safe while hacking.

View the range here:



Mackenzie & George 

Mackenzie & George’s gorgeous accessories (the Dotty Tetbury belt being our particular favourite) are handcrafted in their rural Shropshire workshop from material which is carefully considered for its durability and naturally sourced where possible. Every time we went past their stand was filled with excited buyers eyeing up the unique and subtle detailing on each product. 

Shop the collection here:

Neue Schule

Headline sponsors of the BETA conference, Neue Schule continue to innovate the bitting world. They brought with them their very own four-legged steed (mechanical we will add) who was there to test every rider’s contact with a score out of ten – the highest score winning a large bottle of champagne! Throughout the event, a few famous faces were accepting the challenge, including Scottish 5* rider Wills Oakden who scored over 9 points.  

Shop their range of bits here:


Equilibrium has been innovating the equestrian world for almost 20 years now, sharing our passion for safety. 2020 sees them launch an incredible new version of an age-old horse wear product that we use every single day, but that often gets overlooked when it comes to the safety aspect. We won’t reveal any details here but we suggest you keep an eye on their website for release information.

Shop Equilibrium here:

The Wide Boot Company

The Wide Boot company share our vision of creating the perfect fit. Their Atia Field Boot, winner of the BETA Design Innovation Award is a plus-sized boot designed to be slimmer and more fitted around the ankle, giving the wearer a more slimline, comfortable fit. 

Learn more here:

And finally a special shout out to Gibbons of Suffolk, our BETA “next-door neighbours” who sell the most comfortable full and half chaps which are supple and made for comfort in the saddle. 

It was also fantastic to catch up with two of our wonderful brand ambassadors, Jenna Hastings and Alex Holman. I think you will agree that Alex was very happy to finally try on the FAZE body protector. He even took it for a little test drive and helped team GBR to Trot to Tokyo!


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